Anand Subbaraj — How a Broken Fridge Sparked a Field Service Tech Revolution

Dec 18, 2025

Anand Subbaraj — How a Broken Fridge Sparked a Field Service Tech Revolution

Anand Subbaraj is the CEO and co-founder of Zuper, a company dedicated to modernizing field service businesses through technology. With over 17 years in the tech industry, including a significant tenure at Microsoft, Anand brings deep expertise in big data, cloud computing, and SaaS. His background reflects a blend of technical knowledge and a passion for solving practical problems, which led him to launch Zuper after a frustrating refrigerator repair experience sparked his interest in improving service interactions.

In this episode, Anand shares how that personal moment turned into a mission to revolutionize how field service work is managed and supported. He talks about creating technology that respects the complexity of jobs done outside the traditional office, like maintenance and repairs, while keeping the people doing that work front and center. Anand explains how AI and wearables can make these roles safer and more efficient without replacing the human judgment that’s essential. He also discusses the leadership lessons he’s drawn from his time at Microsoft, emphasizing a culture built around deep customer understanding. Throughout, Anand focuses on the idea that technology should empower workers and elevate their roles, rather than simply automate tasks.