John Bates is the CEO of SER Group, a leading enterprise content management company based in Germany. With a background as a computer science expert specializing in deep learning AI at Cambridge University, John has spent much of his career bridging technical innovation and business leadership. He has founded five software startups across Europe and also serves as a non-executive director at Sage, one of the UK’s largest tech firms. His unique blend of academic knowledge and entrepreneurial experience gives him a fresh perspective on how technology shapes businesses today.
In this episode, John talks about how his journey from academia to entrepreneurship shaped his approach to leading a tech company. He shares insights on how technically minded leaders, particularly those with product expertise, can succeed as CEOs by blending vision with strategic awareness. John explains SER Group’s focus on using AI to make documents smarter and workflows more efficient, not by replacing people but by augmenting their work to focus on higher-value tasks. He introduces the idea of “sentient documents” — intelligent files that interact with users in natural language and offer deeper understanding across large data sets. Throughout the conversation, John emphasizes the importance of solving real business problems with AI rather than chasing trends, highlighting how SER’s integrated platform combines document management and automation in a way that stands out in the market.
