Kartal Goksel is the Chief Technology Officer at Seedtag, a global leader in neuro-contextual advertising. With over 20 years of experience in ad tech, Kartal has held senior roles at well-known companies like CNET, CBS Interactive, Pubmatic, and Kargo. His background combines deep technical knowledge in computer science with leadership in building AI-driven advertising platforms. Since joining Seedtag in 2024, he has been focused on advancing privacy-first, cookieless advertising solutions by enhancing their contextual AI technology. Originally from Istanbul, Kartal studied computer science in the US and has been passionate about data ethics and responsible AI throughout his career.
In the episode, Kartal shares insights from his journey into the complex world of ad tech and explains how technology shapes the online experience we often take for granted. He breaks down how machine learning powers real-time advertising decisions, emphasizing the importance of specialized AI models that work in milliseconds to deliver relevant ads without relying on personal data. Kartal also challenges common ideas about AI, highlighting how it supports rather than replaces human expertise. He reflects on lessons learned in leading tech teams, such as balancing curiosity with business goals, and stresses the need for ethical practices that protect user privacy while sustaining a free internet. Throughout the conversation, Kartal offers a clear and practical look at the future of advertising, blending innovation with responsibility.
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