Luca Zambello is the co-founder and CEO of Jurny, a company at the forefront of hospitality technology. Originally from Italy, Luca moved to the U.S. as a young adult with a strong interest in startups and technology. He began his entrepreneurial journey by running one of the first professionally managed Airbnb vacation rental companies in 2012. Seeing an opportunity to improve the hospitality experience for both guests and operators, he launched Jurny to provide streamlined, on-demand accommodations using advanced technology. Under his leadership, the company has grown significantly, managing hundreds of units across multiple markets while gaining attention in major business publications.
In this episode, Luca shares how AI is reshaping the hospitality industry, not by replacing people, but by handling the behind-the-scenes work so staff can focus on guest interactions. He talks about the early adoption of multi-agent AI systems at Jurny that specialize in different tasks, which improves efficiency and accuracy. Luca also discusses the challenges of getting teams and clients comfortable with AI, sharing how they used company retreats to build trust around new tech. Throughout the conversation, he emphasizes that AI makes scalable, personalized hotel experiences possible and warns that businesses slow to adopt these tools risk falling behind. His story provides a thoughtful look at how technology and human touch can work hand in hand in hospitality’s future.
